# Of lead form inquiries
# Of visits to contact us pages
# Of white paper requests
# Of news letter registrations
# Of opt-in email addresses
# Of webinars registrations &
# of attendees
# Of Immediate orders
# Of inbound phone calls
Home :: Leads2Profit
Leads 2 Profit
Intentias’s proprietary Leads 2 Profit™ platform will give you a competitive advantage over your competitors. Leads 2 Profit™ aims at finding potential customers and converts them to leads / sales.
Using audience behaviour analysis to evaluate the current marketplace, we identify areas of low competition (low cost) and high percentage of new customers for your company. By identifying “weak” points in the market - areas with little to no competition - Intentias is able to design acquisition strategies that secure first-time customers at costs far below other more competitive areas.
The Leads 2 Profit evolution map:
Using audience behaviour analysis to evaluate the current marketplace, we identify areas of low competition (low cost) and high percentage of new customers for your company. By identifying “weak” points in the market - areas with little to no competition - Intentias is able to design acquisition strategies that secure first-time customers at costs far below other more competitive areas.
The Leads 2 Profit evolution map:
Lead
Generation
Generation
Lead
Qualification
Qualification
Lead
Management
Management
Lead
Nurturing
Nurturing
Lead
Reengagement
Reengagement
Once Intentias Leads 2 Profit™ platform identifies concentrations of potential new customers, we allocate marketing spends to these areas and design unique strategies to acquire as many first-time customers as possible. By tracking the concentration of new customers across multiple search channels, Intentias is able to maximize the number of first-time customers acquired within a given marketing budget.
Common metrics for website ROI
tracking
tracking
Basic lead generation metrics
# Of inquiries (Weakest)
# Of qualified leads (Weak)
# Of leads in sales process (Okay)
# Of opportunities in sales funnel (Better)
# Of closed deals (Best)
# Of qualified leads (Weak)
# Of leads in sales process (Okay)
# Of opportunities in sales funnel (Better)
# Of closed deals (Best)
Proprietary Leads2Profit™ model
Lead Reengagement | The biggest missing link. And this is where we specialise.
It's estimated that of all the leads in the sales pipeline, perhaps 80% are lost, ignored or discarded by sales. Effective re-engagement helps you recapture revenue from many of these lost out “leads”, and in the process you get more out of your investment.
Marketing and sales must first agree on a shared definition of a sales-ready lead. Then it's marketing's role to first create a nurturing plan for leads not ready for sales and then create a plan to re-engage leads that weren't sales-ready. Marketing's responsibility in re-engagement is about how to advance the conversation and add value with appropriate messages.
The human connect is important. Most of these people are open to receiving your calls, but you have to ask the right questions, such as, "Are your needs being met?". If the call is viewed as a conversation rather than a campaign, you will see prospects convert faster.
Let me cite an example, We had a client that had passed about 12,000 leads to its sales force for one of its campaigns. But of those, about 5,000 were simply lost—nobody knew what happened to them. With a follow up campaign we found that a number had bought from a competitor or weren't actively interested anymore. But we also found that 6.5%—about 375 contacts—were actually hot leads who indicated they were ready to talk to a salesperson. Of those, 25% actually bought, resulting in added revenue. In contrast, the campaign cost the client 3% of the value of the revenues from these leads.
Marketing and sales must first agree on a shared definition of a sales-ready lead. Then it's marketing's role to first create a nurturing plan for leads not ready for sales and then create a plan to re-engage leads that weren't sales-ready. Marketing's responsibility in re-engagement is about how to advance the conversation and add value with appropriate messages.
The human connect is important. Most of these people are open to receiving your calls, but you have to ask the right questions, such as, "Are your needs being met?". If the call is viewed as a conversation rather than a campaign, you will see prospects convert faster.
Let me cite an example, We had a client that had passed about 12,000 leads to its sales force for one of its campaigns. But of those, about 5,000 were simply lost—nobody knew what happened to them. With a follow up campaign we found that a number had bought from a competitor or weren't actively interested anymore. But we also found that 6.5%—about 375 contacts—were actually hot leads who indicated they were ready to talk to a salesperson. Of those, 25% actually bought, resulting in added revenue. In contrast, the campaign cost the client 3% of the value of the revenues from these leads.
