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Technology | Technology Driven. People Powered.
Intentias has a comprehensive suite of technology to administer your online campaigns and drive results. We manage over a million keywords daily and serve over 500 million ads impressions per month and our systems are scalable, reliable, accurate, and perform advanced analytics and offer ease-to-read reporting. This technology combined with the experience of our account managers, will give you a competitive advantage by maximizing efficiency and media spends. With over a billion searches performed monthly in India alone, a targeted campaign can yield a large increase in qualified traffic to your site.
Introducing icogz
At the heart of our program is our proprietary icogz software, an in-house analytics and ad serving custom-built for Digital campaign analysis and fine-tuning. icogz works 24x7 to track and evaluate all incoming traffic from each of your online and search engine campaigns; monitor and adjust bids at auction-based engines; and provide intelligent campaign feedback that enables us to increase conversion rates, reduce acquisition costs, and ensure the highest possible ROI.
Primary Benefits of icogz™:
- Frees up day-to-day management time, enabling you to focus on achieving bottom line results.
- Optimizes strategies on a per banner and per-keyword basis.
- Adapts your strategies to real-time changes in the marketplace.
- Prevents overspending by detecting bid gaps, fraudulent clicks and artificial "click inflation".
- Compares ROI from diverse search channels to identify which ones yield the best results.
- Analyzes traffic logs & click-through data on a per-campaign and per-site basis.
- Provides trend analysis across days, weeks or months.
- Seamlessly integrates with in-house conversion tracking tools.
If you're interested in knowing more about how icogz™ can work for you, please contact us.
